A member experience that earns the next renewal.
This prototype is a working preview of how AAPM&R can meet every audience where they are — and how the staff behind the site can move at the speed of the specialty.
Members find what they need — without hunting.
One assistant, tailored per persona, replaces guessing across the site map. Fewer clicks, fewer support tickets, more time practicing physiatry.
Publishing moves in hours, not weeks.
AI-assisted authoring drafts tags, SEO, alt text, and AI-search metadata. Staff review, edit, and approve — every change stays human-in-the-loop.
Every audience gets a first-class door.
Physiatrists, residents, students, and patients each see a homepage, chips, and answers built for them — not a one-size-fits-all landing.
One content surface, many entry points.
The Hub, the Assistant, the homepage, and admin publish share the same content model. Publish once, discoverable everywhere immediately.
Membership value is obvious at the moment of intent.
Gated resources show a clear preview and an unlock path via iMIS SSO — turning search intent into member value in one click.
AI is a tool, not a black box.
Every AI suggestion has Approve, Edit, and Reject controls. Nothing publishes without a human. Sources are shown next to answers.
See it in action
Switch persona in the header and re-run the same question in the Assistant. Publish a new article from the back office and watch it appear across the site.